Roam Public Transit is one of Banff’s top success stories. Surveys show Roam has an excellent reputation with both visitors and residents, with buses running on time over 95% of the time and adding to the visitor experience. Roam currently moves 600,000 people a year on the local service, and through fares, passes and partner contributions, recovers 72% of its operating costs. However, the proportion of total vehicle trips made on Roam is low. Passengers on Roam Public Transit account for only 3% of the total people crossing the Bow River bridge in a vehicle.
When looking at expanding conventional transit, we're looking at increasing Roam's service to achieve a 10-fold increase in ridership to give residents and visitors an alternative to using a personal vehicle to get around.
Roam Public Transit
A further investment in Roam Public Transit would mean:
- Increasing frequency with a minimum of 15 minutes between buses
- Purchasing additional buses
- Fares could remain the same, or free transit could be provided
- Increased marketing to promote the service
- Incentives/disincentives may be required to increase use of service
- Scalable, flexible solution
- Operating subsidy required to keep fares low/no cost
- Perceived reduction in visitor experience
- Capital costs of $8 million est. to $21 million by 2045
- Operating subsidy, $400,000 to $1.4 million annually
Conventional transit is scalable and flexible. It can resolve congestion for the long term, but it needs to achieve 10 times the current mode share to be effective. In this case, incentives and/or disincentives may be needed to increase the use of conventional transit.